In today’s organizational structures, the Sourcing function often finds itself caught between the cross-functional alignments of Merchandising, Product Development, Production, and Sales.

With rising price pressures and greater access to suppliers, Sourcing needs to reinvent itself.

Likewise, Product Development must keep up with trends and customer needs while constantly striving for greater innovation.

Both Sourcing and Product Development have become essential in our increasingly integrated world, and we need to discover a better way to work in this new normal.